The fact that press releases and their newsfeed services are still available should pretty much answer the question. No idea? Well, let's look at it this way. Press releases have come a long way and changed at least three mediums; newspapers, social media and now dedicated PR platforms.
ContentsPress release – what it doesAs a press service:As a marketing tool:How profitable is it?In a nutshellAnd to give you an idea of the resilience of a press release, how come the fact that the newspaper is still a medium used today to disseminate information through press releases, despite a decrease in visibility and the relevance of print media. Still wondering if a press release is worth spending?
However, resilience is not a trait that companies and businesses look for when purchasing a press release marketing service. It's the ROI they want, and press releases are giving them the ROI. Also, big companies (especially multinationals) are still very good at press releases, but not the way it works in marketing today.
Companies like IBM or Pepsico use press releases as a way to keep both customers and the media informed about events, launches or company news. In short, press releases have taken their place in the modern business industry and remain as relevant as they were in the 50s or 60s. And with relevance comes big business, which a press release never can only complement (if used correctly).
But to really assess whether press releases are worth spending, let's look at what they actually provide and claim to do for your business.
Press releases, as stated beforehand, can convey company news to relevant media sectors and also serve as a marketing tool for products or services looking to expand their footprint in the digital marketing industry. As such, it claims both mediums; print media and social media. Let's take the goals of the press release and understand them inside and out.
Every business, from business to business, regularly uses press releases as their primary means of disseminating information or news regarding business launches or events. For example, whenever you go to Apple's site or any other site, you can always find a corner dedicated to press releases that has a ton of stuff meant to be news. Journalists, whenever they need an article or filler material, regularly scour these parts of websites to find news that might fill in the gaps, thereby securing press coverage of an event or of a product about to be launched.
Similarly, whenever a legal matter is at hand for a large corporation, it is usually addressed and notified to the general public through a press release, which can be used by news outlets as a means of bringing together aspects of a legal battle (i.e. of the business or the course of the case). To sum up, press releases also serve as press releases for companies looking to release information about particular events or product launches.
Now we come to the heart of the article. If your business uses press releases, will it be profitable? Are press releases worth spending? As a marketing tool, press releases are quite a powerful method to get your message across at all levels. And when it comes to answering the aforementioned question, that would be a big YES.
Press release marketing is considered to be one of the most cost effective marketing methods available. This is compared to regular advertising campaigns, which promise the same coverage as a press release, but at a Herculean amount. Let's look at some differences between press releases and a typical media campaign.
This is just the tip of the iceberg of press release marketing. It contains several other targeting methods that are much better than a typical media campaign focused on TV and the Internet. When a press release is marketed through services like ReleaseLive, it uses all the software and services at its disposal and makes it work to the beat of the press release, letting the algorithm work its magic and flood the internet with the release.
To get an idea of the profitability of a press release marketing strategy, compare the numbers for a celebrity licensing and merchandising deal (like Travis Scott's deal with McDonald's) to iCrowdNewswire's Super Premium plan. , and you can immediately see why it is considered the most profitable and worth all you can shell out.
The effects of both campaigns are pretty much the same:they target a certain market, a certain audience, and bombard them with the relevant press release. The difference is the price and this difference is huge. As you might have guessed, yes, press releases are definitely worth what you spend on them. Maybe even more than you spend. You might call press releases “criminally underrated”.
Press releases are one of the uncut gems of the advertising and marketing industry that are widely used, but not yet known to the general public as a viable method of marketing. Although companies use it as a method of news distribution and as a method of marketing, it remains to be seen to what extent its price effectiveness can be leveraged by other companies looking to expand their footprint on the Internet. social networks.
From now on, press release marketing is on and will be here to stay, all thanks to its one big advantage:being cheap to run.
