Many small business owners think their offline business doesn't need a website. Some business owners, on the other hand, start dreaming of attracting thousands of visitors as soon as they launch their website. Others assume they don't need website developers because they can create one with DIY tools.
SummaryMyth #1:Only e-commerce retailers need a websiteMyth #2:A website is just a luxury and nothing elseMyth #3:Once it's done, it's DoneMyth #4:Creating a website is also easy and cheaperMyth #5:Once I've created a website, I'll get results overnightIn ConclusionAre you one of them?
Belonging to either league just means you have bigger misconceptions about a business website. And believing such myths can rob you of the benefits of a website for your business.
Here is a list of common misconceptions on the websites of many small business owners.
This misconception is most common among offline businesses. They think a website is not worth their investment because they are not selling online. Not having a website can cost them potential customers.
This is because 97% of customers search online for local businesses or make a purchasing decision.
Keep in mind that a website acts as your virtual address on the internet. Not having a website means you are missing out on a lot of customers. Creating one can help you gain credibility and trust, reduce your overhead, extend your customer reach, and improve customer service.
Do you think so?
A website is the face of your business on the Internet. It contains your company logo. It talks about your services and tells the story of your business. When a user searches for your business online, they interact with your website.
In this way, a website is helpful in building a relationship with your customers and potentials. You can give it a human touch by adding photos of your employees or events. In other words, a website is your “silent salesperson”.
Many small business owners stop working on their websites once they're launched. A website does not operate on the “set and forget” methodology. Although the process of creating a website takes time, the work should not be interrupted once the website is live.
A website needs constant updates to its content, structure, and layout to stay current. In addition, search engines also require websites to be updated with their latest guidelines (algorithm). Otherwise, your website will look outdated and could result in penalties from search engines for not following the guidelines.
There are many DIY website building tools out there. Although using them can save you money, you still need website experts to create a professional looking website. They can help you determine the right web design that can work well with your user personas.
Then, it is necessary to work on the architecture and SEO of your site. Website experts also make sure your website works well and stays responsive for mobile devices.
This is why you should consider web developers and designers to create one that meets professional standards. They can create your websites using the necessary prototyping tools to speed up the work.
See also:Get More Creative:How to Create a Good Eye-Catching Design for Your Website
There are 644 million active websites on the Internet. And there would be thousands of websites selling the same services or products as yours.
This means you can easily get lost in the crowd.
Luckily, with the right tools and techniques, you can increase your visibility to appear on Page 1 in SERPS, if not #1. Invest in digital marketing campaigns, like SEO, to promote your website effectively.
Provide valuable content to users to increase traffic to the site. A web design should be mobile-friendly and ensure proper linking so more users can find you.
So, here are some website misconceptions you shouldn't believe anymore. Building and running a great website takes a lot of functionality, navigation, coding, and looks. Also, the collaboration between web developers and designers determines the quality of a final product.
