Brand Recognition vs. Brand Exposure:How Are They Different?

Let's start with an interesting stat or two, shall we?

ContentsWhat is Brand Recognition?How to Build Brand RecognitionWhat is Brand Exposure?How to Build Brand ExposureBoost Your Brand Image

Five is the minimum number of times you will need to make a good impression on your brand. It's brand recognition.

90% of consumers want a comparable experience across all platforms when interacting with a single brand. This is the exhibition of the mark.

The fundamentals of brand recognition and brand exposure may seem very similar, but at their core, they are two very different concepts. Read on to find out how they impact your business.

What is brand recognition?

Brand recognition is described as the ability of target customers to identify and recognize your brand uniquely through visuals, products or messages.

So how do you start?

Brand recognition almost always starts with the brand audit process, from there you will determine buyers and design your style guide. These three elements will determine the brand recognition strategy you go to market with.

How-to-build-brand-recognition

Creating brand recognition with your audience is a process that cannot be done overnight. This is done through strategic thinking about all your brand elements and touchpoints.

You can start by auditing your brand, asking questions like:

1. How do you want your brand to be known?
2. What makes your brand unique?
3. What story can your brand tell? How can people relate to this?
4. What will your marketing look like? What will it look and sound like?

These elements grouped together will help you positively build your brand recognition over time.

What is brand exposure?

Brand exposure is another element you need to build a powerful brand. Brand awareness is really a cog in the wheel of brand recognition.

When we talk about brand awareness, we are talking about the unique elements of your business that show the added value your business is adding to the market. Awareness really focuses on the attributes of your business that are highlighted through means of communication, messaging, visuals, etc.

It's the "how" behind sharing your brand, while recognition is the "effect" these elements create.

How-to-develop-brand-exposure

The process of building brand awareness is really about providing the best possible service and product in the market.

Then it's how you use that reputation to get noticed online and in real life through exposure and awareness tactics.

Basically, the more you appear in places relevant to your business and your brand, the higher your brand visibility will be. As this web design company it can help you appear in more Google searches, it increases brand exposure.

Boost your brand-image

Brand recognition is how your brand is going to get the attention you want it to get, while brand exposure is how you're going to promote loyalty within your customer base (and find new customers too)!

Remember, however, that the way you develop the two concepts should never be isolated from each other.

Your brand is the umbrella that should underpin all efforts to ensure optimal consistency and true brand recall.

Don't go anywhere, we have more business related content if you head over to the business category of the blog.