Companies across the country are seeing the benefits of sustainability in their operations. As a result, forecasters predict that the sustainable packaging industry is expected to reach a value of $247.4 billion by 2026.
Wondering how to package your product to get on board with this growing trend towards sustainability? Or do you plan to go this route?
Here's how sustainable packaging materials tick all the boxes when it comes to increasing your profits.
Sustainable packaging refers to materials that are easily renewable, biodegradable and recyclable. This means that they reduce the impact of your business on the environment in several ways.
Materials from easily renewable sources, such as bamboo, prevent deforestation. Trees are essential for removing harmful carbon from the air, so these fast-growing species go a long way in reducing carbon emissions.
If consumers buy products in recyclable packaging, they can reuse these items or send them to the recycling center. In this way, they help reduce the amount of new packaging needed.
Energy-intensive manufacturing plants release far more carbon emissions and toxic substances into the atmosphere than recycling plants.
Finally, when biodegradable items end up in a landfill, they break down quickly and naturally. They do not introduce any toxins into their environment.
When you implement the above actions, you join an elite group of brands that have gone all out to save the environment with sustainable business practices.
Not only can this help you avoid EPA penalties for irresponsible behavior, but your customers will also see your business in a more favorable light.
Globally, consumers are speaking out against brands that neglect their environmental responsibilities.
Sustainable packaging involves more than the materials you choose. It's also important to package your products more efficiently, so you don't waste those resources.
Smaller packages mean you'll need less storage space and use fewer trucks to move the same amount of goods. Both of these aspects have a ripple effect on the carbon emissions used to store and transport your products.
The more space you save this way, the less money you will spend on logistics as well.
Since biodegradable packaging does not contain toxins, it also contains few allergens and harmful chemicals. This makes your wrap a much safer option for the health conscious or those with allergies or young children.
In this way, using sustainable packaging shows that you care about the health and well-being of your customers.
Most consumers today are keenly aware of the role their decisions play when it comes to the environment. This means they check for sustainable packaging when shopping.
Consumers also prefer items they can reuse. Sturdy bags work well when repurposed as shopping bags, sturdy boxes are a great temporary storage option, and good quality plastic containers always come in handy.
If you want your products to stand out on supermarket shelves, look at some of the other factors that can influence consumer buying choices.
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In summary, sustainable packaging materials are a win-win solution for everyone.
They help you reduce your carbon emissions, increase your credibility, save money and increase your sales. So, keep the above factors in mind while playing with product packaging ideas.
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