Blogs have become one of the most powerful tools for lead generation. Today, content plays a big role not only in entertainment, but also in sales. However, there is a long way from just a reader, aka follower, to a qualified prospect. How to shorten this? Read on to learn more about optimizing business blogs to generate inbound leads.
ContentsKeep readers interestedMake a content strategyLet people communicateContestsAnalyze lead behavior
Modern readers are demanding and ruthless in the face of failings. Your texts must be informative, provide value and be catchy at the same time. Whatever you have to say to your potential customers, make it interesting. Think about how to present the information in a simple and captivating way.
It may be a good idea to lead the narration using a specially created character or even just one of your team members. It all depends on the area of your business, the platform you use for blogging, and the goals you want to achieve.
Veterinary communities can speak through a cat or dog that knows the needs of animals and talk to people in order to explain the needs of animals. Use your imagination and try to create a friendly atmosphere inside your blog.
To keep subscribers active and convert them into customers, you need a content strategy. It should include different types of messages, including entertaining, advertising and informational messages. The blog becomes popular when subscribers associate with the topics you explore. Try to understand what worries your customer and respond to those requests in your blog.
If you can't do it yourself, run a poll and ask people what kind of content they would like to see on your blog. In this way, you would kill two birds with one stone. Polls not only nudge you in the right direction, but also increase activity and show readers that you care about their opinion.
Also, content needs to be added to your blog regularly. Make a schedule and stick to it, because regularity keeps readers engaged and interested. And the styling? You can tell stories and communicate any way you want, but most readers generally like a soft, unostentatious style of storytelling.
Encourage people to communicate and share their opinions more, ask them what they think of your latest article, and it will get results. Communication is key to generating leads.
How to get followers to communicate more? It depends on the services or products you offer to customers. The following techniques are universal and work well for any field. We talk about helpful tips, discussions and answers to frequently asked customer questions.
If people see comments and think their needs are important to bloggers, they can become your inbound leads. Make sure your blog has all the options for active readers to communicate with you. There must be options for leaving contact information, which you can use for your marketing purposes. To generate leads, make sure your site allows you to:
You can also run contests with valuable prizes and use chatbots to get more leads. Read on to learn more about this lead generation method.
Contests are perhaps one of the best ways to turn readers into customers and get new leads. If you're selling products, have your followers vote for one of three products, then offer a "one winner" discount. Do you want to invite more potential customers in messengers?
You can use chat bots for this purpose. In order to participate in such contests and win the prize, users need to answer a few questions and click on the messaging button. The type of contest should match your platform, goals, and audience interests. Photo captioning, giveaways, and “comment to win” contests are versatile solutions.
Even if you are satisfied with the number of qualified leads and subscriber activity, it is important to analyze user behavior. See the statistics, analyze them and modify a strategy based on this data. This is the only way you can improve lead generation results and achieve greater success.
Author bio
Karl Murphy is a professional journalist from Des Moines, Iowa. After graduating with his masters, he launched his career and along the way, Karl has contributed to popular men's publications. He is passionate about eSports, so now he develops his blog, csgo-bettingsites.com.
