Link building strategies are, without a doubt, the backbone of any successful SEO and organic reach. But in the complexity of choosing the best methods, how do you know which ones work best?
SummarySkyscraper TechniqueHuman in Motion Link Building StrategyAdd Links That Send Your Audience to Your CompetitorsInfographic Link Building StrategyBlogger/Influencer ReviewsHARO (Help a Journalist Out)Expert RoundupThe Poster Method boyCreate video tutorialsCreate a free tool / give away a free productIn this article, we picked 10 of the most effective link building strategies that can really improve your site's ranking and conversion.
You don't have to reinvent the wheel when it comes to creating content. Find something that already ranks well in your industry and find low-competition keywords on Google.
2. Do something better
Watch top-ranking content and improve yours by adding to it. Set new standards by enhancing existing content with more relevant and up-to-date information.
3. Contact the right people
Get the word out about your content, but make sure you're reaching the right people in the right way. Reach out to people who have already linked similar but older content. Refer to this specific link for inspiration. Don't be 'pushy' and give them the idea that your content could be a worthwhile update.
The essence of this strategy is to find resources in your industry that have closed, moved URLs, are no longer active, ceased operations, or changed names. Go to sites linking to these resources.
Yes, you read it correctly.
Do you need to link up with your competitors? Absolutely.
By linking to pages similar to yours, it does not specifically move your audience to that website. On the contrary, it builds trust and accountability towards your website and creates visitor loyalty.
It is because you understand the meaning of quality and go to great lengths to provide it. The other great benefit is that Google detects the topics of your content, which can improve your site's ranking.
It will be a treat for those of more creative ideas.
It's no secret that visual aids are more engaging than long, complex or boring articles. This is why infographics are not uncommon among websites. They are much better than custom or animated graphics for driving more traffic to your site.
Here's how:
Don't roll your eyes yet.
We live in a world where “real-time” experiences and virtual relationships have become a reality. Subconsciously, we tend to prefer influencer advice over infomercials and advertisements because they are relatable and familiar.
To use this strategy here is what you need to do:
Easy, efficient and scalable.
Here's how to get the most out of HARO:
Step 1:Sign up for HARO (search homepage by full name).
Step 2:Look for emails from HARO. You should receive 3 emails per day. Check the keywords (they may include your niche).
Step 3:Don't wait and reply directly with creative ideas/tips and add your credentials and links.
Expert roundups will include your link in a list of “top” bloggers writing about your niche. Here's how to use this strategy:
1. Find expert roundups in your area by searching "your keyword" + best of / "your keyword" + summary etc.
2. Reach out to the person doing the roundup by writing an email and asking to include links to your content or adding your reply as well.
3. Be sure to praise them for their work and mention that you would have the privilege of being included in a roundup.
Share your experience writing an incredible success story using an industry tool or product that interests you. Flattering a business is one thing, but a positive, legitimate testimonial is something every business looks for and can benefit both them and you.
Create an article that is undoubtedly inspiring and share it with the company. They can include your story on their pages, press releases and even interview you for their page.
Branded, high quality and excellent quality videos work time and time again. They tend to send traffic to you long after you post them and generate views every day.
Our final strategy is to offer a tool for free. Who doesn't like free stuff?
A while ago we did just that. We have created a free backlink checker and it is now one of the most linked content:all you have to do is make sure the product/tool is:
We hope these link building strategies are on your list. Test them out and share your experience with other people who aspire to rank high on Google.