Link building, according to many digital marketers, is a very old and very traditional method of digital marketing. However, just because it's all outdated doesn't mean it's useless. In fact, we can consider link building as one of the most timeless and effective digital marketing strategies.
ContentsBuilding links:A quick overviewExplore broken links and turn them into your ownFind broken links to your own pages and fix themAdd guest posting functionality to your blogChoose your network and connections correctlyFind links to resources and create your own version of its contentEnjoy putting your links in social media contentOptimize your content for mobileReuse old data to create new and improved contentAdd links to your content organicallyNever buy backlinks from websitesLink building :a timeless way to bondWith excellent link building, your brand can reach any type of audience and any type of industry. Regardless of your marketing channel, marketing method, or even your timeline. Sounds awesome, right? If people and others in your industry refer to you naturally, the more likely your content will rank. In fact, 62% of the top 10 Google results in most searches are over three years old!
This is also the reason why it is very effective despite the impression that it is traditional. For a newbie marketer, link building seems really daunting. However, it can become one of the most fun digital marketing strategies you can apply to your campaigns. Here are some quick tips:
Broken links occur when websites have backlinks that end in an error or 404 page, rendering the link in that particular piece or page useless. This can make that room or page unattractive to search engines and may even lead to lower rankings. You can take advantage of these broken pages by sending a message to website owners and suggesting that they put your own link in that broken link instead. This not only redirects all traffic to you, but you are instantly linked to a potentially high ranking page. Remember, though, when offering links, make sure they're related to the coin.
While broken links can spell disaster for guest sites and the competitors who set them up, it can also put you at a disadvantage. Broken links can cause you to lose relevant audience numbers and become lost conversions and customers. To avoid this, get into the habit of actively finding broken links to your site — whether they're unlinked anchor texts, misspelled names, and bad links — and message webmasters to that they send the vouchers. SEO tools can easily help you find those broken links and restore them. This ensures that your link building efforts have not been wasted.
A great way to attract more viewers and better partnerships would be to open your blog to guest posts. You would be surprised how many high ranking websites want to link to your site. Not only does this get you a share of their readership, but you also get high-quality content for free. If you want, you can negotiate with these blogs to trade links, where you post their blog in exchange for posting your link in theirs. This can be a great way to network and establish yourself in the industry, both with search engines and your audience.
See also:How Guest Blogging Can Boost Your Inbound Marketing Strategy
Besides opening your website for guest posting, it can also be very useful if you are creating posts that other websites may feature. However, while guest posting on its own can be an effective method of link building, you need to choose your connections carefully. Be sure to post on blogs related to your industry so that search engines can correctly associate your content with your keyword. Websites that fail to do this are on the wrong side of search engines, as search engines might think these websites are just numbers spam.
Most of the top websites in any niche probably rely on resource websites for information on their most popular content. Articles relating to trends, statistics and new findings most likely have sources in the form of research, studies, statistical results and even testimonials from these resource sites. However, did you know that you can use the same resource links to create your own basic content?
One of the best ways to create engaging content is to find the leading source of information in your niche and approach its data with your own angle. It would instantly make you and your content more unique. In fact, if you take advantage of the fact that long form content (over 3000 words) can get 77.2% more backlinks than short form content, your base content may be the reason for your ranking in rise.
Did you know that 3.8 billion people are actually active on social media? That's 75% of existing people using the internet (4.5 billion in 2020) right now! As such, you are very likely to find an online forum or community of your nation on a social media platform. You can take advantage of the situation by joining these forums and communities and posting relevant content such as posts, images, videos, and even infographics that contain links to relevant pages that you want to link to. If you choose the right content and post in the right community, you'll likely get a lot of attention and even new audiences.
Before publishing any form of content – be it blogs, articles, multimedia content or advertisements – it is important to ensure that they are optimized for mobile first. This means that they should be viewable from a mobile device without any issues. You also need to make sure your links are easily recognized in the middle of the room, as they are more useful than sidebars and footers. This can earn you huge positives from search engines as they love content that is viewable on different types of media platforms. It also ensures that all audiences on all devices can view your content without any hassle.
If you have a page with interesting content but which is not ranking, you do not necessarily have to delete it. On the contrary, you can actually extract relevant data and information from this content and repurpose it into something more updated and engaging for other content platforms. For example, an old blog post that you think has potential can be repurposed into an infographic or social media post.
The trick here is to find old and difficult content that you think might be relevant to your viewers today. Using new content can improve your old data because you can link to that old content. Likewise, if other content creators find your new content interesting, the more likely they are to provide you with backlinks as well. The trick here is to post new content on platforms that can naturally and organically earn you links.
What many brands don't realize is that they sometimes force their keywords into their content. As a result, they create content that seems “fraudulent” or off-topic. Unfortunately, they may have included the keyword in their website, but doing so in a forceful way also poses problems for their SEO. This is why link building services often focus less on achieving high search engine scores and instead focus on creating contextual pieces.
This means adding links to coins as needed, and only when they add value to the coin. As such, when writing blogs and posting articles, add links that point users to statistics, facts relevant to the niche, and informative pieces that can help enrich the user experience. If you want your link building strategies to work, your content needs to have their keywords and links naturally placed there.
While it may be tempting to simply pay websites to publish your content, websites that demand payment in exchange for backlinks most likely have low search engine scores. This not only makes them unreliable, but their combination can lower your own rankings and even affect how search engines view your website. if you're talking to a website that asks you to pay for your guest post, you should probably find another website to submit your content to.
With the above points considered, it is important to understand that link building remains timeless as its methods can be applied to almost any upcoming trend. Despite the rise of tools such as chatbots, virtual reality, and AI, all of these concepts must rely on link building if they are to become effective digital marketing tools. Ultimately, these tools still need to rely on keywords and concepts in order to connect brands with their audiences. And along with the tips above, knowing how to leverage these tools can give you an edge and help you build better links.
If you have any other quick tips you want to share with other marketers, feel free to share them below. And if you want to discuss something we raised in the article, feel free to start a discussion in the comments.
Author biography:
John Gonzales loves two things the most in the world:technology and pizza. As a trained writer, he spends a lot of time writing about food, travel and the latest technological developments. John is your guy when it comes to writing about gadgets and consoles, gaming, health and medicine, and even marketing. As a tech himself, John wants to make sure his pieces are not only informative, but also very personal and relevant to readers' needs.
