A successful logo is modern, compatible with modern designs and trends, and effectively expresses the mission of the company. The business strengths and values of your company or brand should be expressed through your logo. If you think your logo design is prosaic, it needs a redesign.
ContentsPrepare your clientsPerform an in-depth analysis of your businessMaintain a connection with your rootsExperiment with various versionsThere are many reasons why a logo needs to be redesigned. It can be anything from a company change to a trend change. These things are pretty common when you're running a business. Another case where your company logo may need to be changed is a merger or a new company associated with it. Simply put, when you need a logo overhaul, the doors to success open up for you.
Here are some tips on how to effectively improve your logo and upgrade it strategically.
Not everyone accepts change easily. Logo design is no different. This is why you need to prepare your customers and your target audience so that your new brand design will quickly be accepted by all. When consumers are left unaware and a mystery builds around the new design, some people may end up feeling lost.
Some people may not even completely like the new logo because they are so used to or have such an affiliation with the old one. Please keep them posted. This way you will also be able to gauge how customers are reacting to the change.
This will bring you closer to your customers and they will feel more involved in your business, which will work better for you in the long run. Mozilla Firefox embraced this strategy and kept its customers informed and paid attention to what they were saying when redesigning their logo.
It is important to analyze your business when considering redesigning your logo or considering hiring a logo design company to do so. This strategy would allow you to create a logo that would truly meet your expectations. Businesses change over time.
The strategies on which the values of the company were initially based evolve with modern times, and this is also extremely necessary. Take Netflix, for example. They used to rent DVDs to customers by mail, and now, with the ever-changing internet age, their missions and values have completely changed.
You need to answer a few basic questions to analyze your business. Your values – what are
them, and what has changed? Your target audience. Has it changed or evolved? What are their choices? While it's obvious that you need a logo, if you're targeting a new market and new customers, it's also essential to keep old and loyal customers in mind.
Past customers were the ones who were with you when you took baby steps, and whatever design you choose for your logo, they shouldn't be completely dismissed.
Maintaining a consistent connection to the roots of your brand or business is extremely
crucial. You should especially convey this message if you are considering hiring logo design services.
Maintaining similarities with older versions of your logos is also necessary if you already have a strong market presence and brand image. If you try something completely new, it may bounce back. When you redefine your logo, your customers should be able to recognize you even when they see the first draft. Just see what can be changed according to current trends and styles.
Adidas, the sports brand, is a prime example of such a process. Despite changing several logos over the years, their three-stripe design has remained.
The final tip for successful logo design is that it is of the utmost importance to try out different versions. Add various modifications like deleting or adding some details or whatever comes to your mind. Dare to experiment with different elements and see what the logo looks like, and you can finally understand which change looks best.
