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How to Create a Solid Content Marketing Calendar

Did you know that content marketing is essential for your business? If you want to learn how to create consistent content, we can help.

SummaryWhy create a content marketing calendar?Focus on key dates and timesPrepare your contentWhat should you add to your calendar?Outsource the workCreate a content marketing calendar today

In this guide, we'll create a solid marketing calendar. Keep your readers coming back with educational and relevant content.

You want to know more ? Keep reading.

Why create a content marketing calendar?

Content calendars will allow you to see your overall strategy. It's easy to forget the big picture when you're creating content. However, a calendar will allow you to take a step back.

You'll also be able to see what interests your audience and how to keep it going. Create a comprehensive content calendar. You need to keep your message consistent across different platforms.

Focus on key-dates and times

You need to publish your content at a specific time. This will help attract new readers and engage your current audience. Don't rush to create content.

Use your calendar to choose the best posting times. What are the important upcoming dates? Your calendar will help you optimize your content creation.

Prepare your content

You will have time to reflect with your team. Organize your different ideas and make sure the content matches your marketing goals.

You might forget to post content at the optimal time when you don't have a schedule.

Refer to your calendar. You may need to change something. Also avoid posting redundant messages.

What should-you-add-to-your-calendar?

You can add blog posts to your timeline. Post what will suit your schedule. Try to reuse content across your different channels and update it often.

You can also review email communications. Send newsletters with information or a simple email with a business update.

Sharing content on social media is an easy way to connect with a large audience.

Consider adding social media posts to your timeline. You can reuse your content multiple times on Twitter, Instagram, etc.

Do you have a podcast? Create unique content and teach your audience about specific topics in your niche.

Video marketing has become more popular due to the rise of TikTok. Schedule video content to have time to brainstorm different ideas.

You can also try the printed versions. Most content is now digital. But print publications, event invitations or direct mail pieces are still popular.

Outsource work

If you don't have the skills to create consistent content, you can always outsource this task.

Consider hiring a freelancer or agency to do this work. Consider checking out Marketingunlimitedagency.com.

Create a content-marketing-calendar today

We hope you found this guide to content marketing helpful. Creating a content marketing calendar will help you stay on track with your goals.

You can see what works with your audience and what doesn't. Be sure to brainstorm with your team.

Are you looking for more business advice? Stick around and browse our many resources.