Use an advertising agency or go directly to the various marketing solution providers? This is the question most business owners ask themselves in their quest to gain exposure and eventually generate leads. One of the biggest benefits of hiring an ad agency is working with a one-stop shop. Whether you need a web developer, copywriter, influencer marketing, social media marketing or traditional marketing, you have a reputable advertising agency in Syracuse that offers these services under one roof. Below, we explore six key benefits of hiring an ad agency for your campaign.
In-house expertise
Most agencies have a pool of experts on their payroll. They partner with different specialists, making it easy for you to get all the expertise you need under one roof. You may be looking for a web designer or a graphic designer or copywriter. It is easier to find all these experts in an agency than to manage on your own. The agency also goes through the grueling process of recruiting the best, so you are less likely to be disappointed with their choice. Besides creativity, agencies have different account managers who deal with different aspects of advertising. This means that you find a pool of experts, each specializing in a certain area, and that you benefit from all these services under one roof.
You can discover the new and latest advertising avenues
As a business owner, you can't keep tabs on the latest advertising avenues. For example, influencer marketing is currently one of the most widely used methods of advertising. Agencies can point to the right platform, the best time to launch the ad campaign, and the most relevant avenue. Since an agency is a stranger, they are more likely to be more objective while using the right platform for your business. Agencies have most likely tried and tested all available avenues and are in a position to decide which avenue is best for your type of business.
Access to expert knowledge and ready resources
Agencies don't just advertise and make creatives available for your projects. They are powerhouses when it comes to other aspects such as market research, traditional marketing, internet marketing, public relations, among others. This information is presented in such a way that it benefits your business just by simple engagement. An agency would like to do their best because your gain means more business. For example, if you want to advertise your business through your websites, there are aspects such as Search Engine Optimization (SEO), Keyword Research, Google My Business, among others, which you may not need. you may not be aware of. With an agency, this information is a normal commitment since it is what it does on a daily basis.
Strategy
Agencies work with a strategy, and that's why they spend a lot of money on market research. They do not work blindly hoping to achieve certain results. They strategize and work with facts. One of their key strategies is consistency. Their market research results help them decide on consistency, duration, which category to place your ads in, and even the best influencers to use based on their findings.
Save costs.
Hiring an in-house team can be a costly affair. You pay their salaries and benefits and facilitate travel to meet clients and other expenses that arise, such as influencer reimbursements. Whether there is enough work or not, you have to pay wages. With agencies, you only pay for specific services. You also save on training costs for your staff. You may need to send your staff for seminars, trainings and to learn the latest programs in the market. With an agency, the service is readily available since it is their core business.
You focus on what you do best
An agency relieves you of the burden, leaving you to do what you do best. For example, if you are a manufacturing company, you invest in the company and let them handle the publicity and awareness aspect. You leave the visibility, public relations and awareness aspects of your business to the experts. As a business, you want to focus on improving operations and providing excellent customer service.
Agencies also have a lot of tools that you might not have invested in because that's not your area of expertise. These include competitor intelligence tracking tools, plagiarism and grammar checkers, artificial intelligence tools for rapid content generation, SEO optimization, and plugins. Some require monthly subscriptions or a heavy initial investment, such as high-quality computers for graphic design.
