Pop-up shops or pop-up stores are popular with consumers, especially in city centers. But as with the opening of a permanent store, it is essential to prepare your project well.
Born in the 2000s in the United States, pop-up shops are multiplying in France. These points of sale open for short periods arouse the curiosity of consumers. What are the standards for operating a pop-up store? Details.
Launched in 2009 in France, this concept has not lost its appeal. The objectives pursued by pop-up stores are multiple. For brands, these points of sale make it possible to carry out an impactful and inexpensive communication operation. Future traders also find advantages here. Indeed, opening a pop-up store gives them the opportunity to test their products and their location, to start building customer loyalty without having to commit to a long-term lease. A pop-up store can be set up in a shopping center, in the parking lot of a supermarket, in certain dedicated places in the city center or in a commercial space.
The pop-up store is therefore a way for professionals to test their business before launching and for owners to rent their empty property on an ad hoc basis.
The creation of a pop-up store is done in several essential steps.
It is first necessary to establish a business plan in order to define your concept, the target audience and its needs, the products or services sold, your budget and your financial objectives. These elements will help you determine the feasibility of your project.
The merchant has the choice between several legal statuses. The micro-enterprise makes it possible to benefit from reduced administrative formalities and to pay social security contributions only if turnover is generated. The EURL or SASU if you are alone may be suitable for entrepreneurs who make the operation of pop-up shops a regular activity. Finally, it is possible to opt for the status of sole proprietorship (EI). If you do not know which legal status to choose, do not hesitate to call on a professional.
Opening a pop-up store is similar to opening a commercial enterprise. It is therefore necessary to register with the Trade and Companies Register (RCS) 1 month before its launch or at the latest, 15 days after the start of the activity. If the pop-up store comes from a company that is already registered, you will need to request additional or secondary registration.
It is preferable to turn to a short-term lease or derogatory lease whose duration cannot exceed 3 years. This contract releases the occupant from the right to renewal provided that the will to derogate from the status of commercial leases is clearly expressed in the document.
The occupant also has the option of entering into a precarious occupancy agreement which temporarily grants him the right to exercise his professional activity in premises in return for the payment of rent.
You now know the main steps required to create a pop-up store. Several actors can help you in setting up your project.
