Starting your own business, blog or website is a difficult task. Creating your corporate style (including an effective logo) is an important part of this process.
SummaryWhy do you need a logo?What makes a logo effective?Types of logosColor schemeFontMethods of creating a logoOnline logo generatorsLogasterLogo designerLogogardenHipster logo generatorTailorsTakeawayA logo creates the first impression of your brand. It tells clients what company you work for and what your values and aspirations are. A good logo has the power to separate you from your competition and improve your name recognition.
A good logo is a simple, easily identifiable image that not only visualizes your business, website or blog, but also you as a person. A logo is an integral part of any successful brand. The main purpose of any logo is to leave a lasting impression and give the general idea of your brand to the audience. That's why a logo should grab customers' attention.
Along with other important functions, an effective logo:
– makes your brand more recognizable;
– builds trust between you and your target audience;
– makes you appear more professional.
The logo creation process can be fun and easy. However, many business people, bloggers and website owners don't know where to start. In this article, we'll walk you through the first steps of designing your own logo.
Before you start working on your logo, make sure you know the main criteria that every logo should meet. A smart logo is:
1. Easy. A clean and simple design makes a logo memorable. Avoid cluttering your logo with multiple elements and details. In logo design, less is more.
2. Memorable. To make your icon unique and memorable, be concise and avoid overly complicated elements.
3. Timeless. Ask yourself if your logo will look relevant and up-to-date in a few years. Creating a one day logo is a waste of time and effort.
4. Versatile. A logo should look great in different settings, whether it's a business card or a billboard. Make sure the logo will reproduce effectively in different sizes.
5. Industry specific. Your logo should match your industry. For example, a logo designed in a style suitable for a children's clothing store will look inappropriate on a travel blog.
The next step is to choose the type of logo you want. The three basic types are a text-based logo, an icon-based logo, and a combination mark.
A textual logo (logotype) only has a message written in a specific font. Text logos come in different shapes, styles, and sizes. A proper font ensures that your logo remains readable on multiple screens.
Icon-based logos (logomarks) represent your brand via symbols and icons. Avoid complicated, cluttered and indistinct images. A high quality logo is a clean and recognizable logo.
Combination marks are graphics that combine both logotypes and logomarks. These are the most popular logo designs among businesses.
A smart color scheme communicates the mood of your business or blog. Each color conveys a specific emotion. To find the option that best reflects your ideas, you need to know the psychological connotations behind the colors.
Here are some combinations to consider:
1. Eye-catching and bold colors (red) are good for attracting attention;
2. soft hues (green, blue, brown) communicate stability, reliability and confidence;
3. black is the color of wealth and luxury;
4. pink channels affection and tenderness;
5. Yellow and orange evoke feelings of joy and happiness.
Once you have selected the right color to discover your brand personality in the most accurate way possible, follow these major rules:
1. to be memorable, a logo should not have more than two or three colors;
2. a color palette should match your industry, convey the right message to your audience, and capture the essence and values of your business;
3. Make sure your logo looks good in black and white and on black and white backgrounds. You never know how you might use your logo in the future.
The font is crucial in defining an iconic logo. A font characterizes your logo and, therefore, your company. Here are some important tips for making the right choice:
1. Choose minimalist fonts. Your logo should be readable even when scaled down.
2. Your font should highlight your business style and market niche. For example, a bank logo needs a font that evokes feelings such as trustworthiness and trustworthiness.
3. Do not use more than two fonts. Make sure your fonts look good together.
4. Choose a font that will remain relevant over the years.
See also:5 Smart Ways to Boost Brand Awareness
Now that you have a general idea of what your ideal logo should look like, it's time to get to work. There are many ways to create a logo, depending on your time and budget.
To get a one-of-a-kind logo, you can hire a designer or a design studio.
You can also follow our guidelines and design a logo yourself.
You can also use an online logo generator. It's a great way to create a good logo without a big investment of money. On some platforms, you can even download a small logo for free (perfect for a website or blog).
See also:6 tips for designing the perfect logo for your brand
For those of you who have decided to use an online logo generator, we have listed some great websites to help you with this task.
Apart from logos, this service can help you design other elements of your corporate style. Submit your business name and industry to get access to a huge selection of ready-to-use logos. While a small size logo is available for free, a full size logo costs $9.99. You can change your logo even after purchasing it. Cyrillic support is a big plus.
An easy to use logo maker with a bunch of great editing tools. On the main page, you are asked to submit your company name and industry. Then you can choose any template and modify it as much as you want. To upload your logo, prepare to pay $24.99. Besides paid icons, the platform offers a limited selection of free logos.
At Logogarden, the logo creation process is the same as described above. Customize your selected template by changing its size, color, font, and shape. The bad news is that free logos are not available.
A good website that offers clean and minimalist icons. All you have to do is choose the form and additional items if needed. The next step is to add text and choose a font. Finally, you need to add the right color or use one of the available background tints. A small size logo is free. A full size icon costs $10.
This online generator invites you to create your own logo in 30 seconds. In fact, it takes a little longer. First, you need to enter the name of your blog. Second, you must submit a brief description of your blog. Finally, you will choose the type of logo (logotype or logomark) and the fonts. The website uses this information to generate several logos suitable for your business. All logos are editable. Logo download is available for a fee.
A logo creates a visual and emotional connection between your business and your target audience. It is important to understand what your logo should look like and what message it should convey. A good logo reflects your professionalism and commitment to your customers or readers.
Check out our cool infographic below. It summarizes the tips and steps to create your business logo. Also, share it with your friends, especially those who have been slow to get a logo for their business.
We wish you good luck and inspiration!
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