How to Create Facebook Video Ads in Minutes:Tips for Beginners

Facebook video ads are an essential part of any business' social media toolkit. According to Wyzowl, people only remember 20% of the information they read compared to 80% when the information is presented in more visual formats. This largely explains the rise of self-directed learning on Youtube.

SummaryLeverage stock footage and audioUse ready-to-use templatesEdit your video onlineHow to create Facebook video ads that workPitch your video to the right people

We're at an age where all marketers know that videos are important. But not all marketers yet know that videos are surprisingly easy to make. You might think that good video content requires professional hardware, complex software and a big budget – but it doesn't.

It's true that doing a video commercial used to mean hiring a writer, director, actors and film crew – and then paying for professional editing on top of that. But advances in technology have changed all that. There are now very simple and inexpensive ways to do this.

Here's how to create Facebook video ads in minutes:

Take-benefit-from-stock-sequences-and-audio

One of the easiest ways to get great content is to use what others have already created. Using stock footage allows you to include footage in your video that would be difficult to film yourself.

Suppose you want a panoramic aerial view of the mountains in your video. Getting this photo yourself would be very difficult and expensive. But if someone else has already filmed it and made it available as stock footage, you can pay a small fee and use it in your own video ad. Most stock video libraries will allow you to search by keywords to quickly find what you are looking for.

You might be surprised to know that they aren't the only time and budget oriented marketers who use stock media. Even major movie studios use stock footage to save time and money.

You can mix stock footage with content you create yourself or even create your entire video from stock by editing different scenes together.

The same goes for stock audio and music. Getting the right to commercial music is very expensive, as is hiring a composer. But with stock music, you can add great background music to your video without paying too much.

Use ready-made templates

If you want to create videos very quickly, you can also try using a Facebook video ad template. Templates are useful because they give you a general overview to integrate your content. These usually come with stored video and audio files, which you can keep or replace, and spaces to add your own text.

You can also try a Facebook Video Ads Builder. This will provide you with a simple drag-and-drop interface – just choose the video and audio that works for your business, then add your own text.

Edit your video online

If you plan to use your own video content, it helps to have some basic editing tools. Access to a good editor is useful because it means you don't have to nail everything in one take. You can quickly trim scenes to get the timing right and edit multiple takes together.

There are many complex and expensive editing software out there, but all you need for simple Facebook video ads is a free online editor. With a good editor, you can create a video and upload it directly to your account from the editor.

It may take a little practice, but it's easy enough to get the basic editing techniques right to make your video content look great.

How To Create Facebook Video Ads That Work

It’s one thing to edit a video but another to create effective content. Here are some tips for creating Facebook video ads that work:

1. Make sure your videos are exported in the right file type and size to play easily on Facebook. Check out Facebook's video ad guidelines, and always make sure your content is optimized for mobile devices, because that's where it's likely to be seen.
2. Keep your videos short – 15-60 seconds is a good general guide. Getting people's attention on social media is hard enough; don't push your luck once you do.
3. Mention your brand early – ideally within the first 3 seconds – and make sure your logo or company name also appears on screen visually, not just in audio. Over 85% of Facebook users watch videos without sound!
4. Speaking of videos without sound, make sure your ad has captions and text so users can interact with it even if they don't turn on the sound. It's also a reason to include good music – if people turn on the sound, they should be rewarded!
5. Your videos shouldn't look sloppy, but you don't want anything too polished either. People aren't on social media looking for nifty ads. So go for quality and authentic content that adds value to people's scrolling experience and also happens to boost your brand.

Present your video to the right people

Remember to target your ad when sharing it on Facebook. You can customize your ad audience based on location, age, gender, languages, interests, behaviors and even relationships.

Follow these guidelines and start creating video ads and you will start seeing great results. Whether you're starting with simple templates or editing a mini-masterpiece, online videos should be a key part of your online promotional strategy.

See also:8 reasons why you should use Facebook advertising

Author Bio:Joseph Tafra is a content creator based in Melbourne, Australia. He is a regular contributor to Clipchamp, which specializes in video production and marketing. He believes that good content grows businesses, brings value to users and creates real connections.
Gravatar:https://en.gravatar.com/josephtafra
Email:[email protected]