There's a reason it's called a convenience store - because it's convenient! Customers who shop at convenience stores know that the selection is smaller and the prices are often higher…but they still come in droves because of the ease of shopping.
And the minibar in your room hotel? That same $5 box of Coca-Cola in the hotel's mini-fridge can be purchased down the hall from the vending machine for just $1.25. Yet hotels restock minibars every day.
It's as simple as that:Guests will pay for convenience. And they will choose to do more business with the people and companies that make their lives more convenient!
Related: The 5 hallmarks of a healthy business
These are just a few examples. Use these ideas as a starting point. Start your own convenience revolution by thinking about how you can reduce friction for your customers and colleagues on an individual level.
Ask yourself this question:How easy is it to do business with you? If you keep coming back to this one question, day after day, week after week, month after month – if you carefully and strategically watch the honest answers that come back – then you really can join and win the convenience revolution.
Adapted from The Convenience Revolution, by Shep Hyken, available October 2.
This article originally appeared in the Winter 2018 issue of LadiesBelle I/O magazine.
