Visualize the logo of a brand you love. Now think of three words you associate with this brand.
When it comes to your business or career, you want people to imagine specific things when they think of you. But to do that, you need to be determined to establish who you are and what it's like to work with you. Consider this your trademark tattoo. It's something timeless that never leaves you.
You want to tattoo who you are on the heads, hearts and hands of the people you serve. Every day, how you present yourself to your client, how you comment, how you respond, how you do what you do – it leaves an imprint on everyone who crosses your path.
Start by writing down the answers to these questions:
What impact do I want to have on the world? What difference am I trying to make on an ongoing basis? What does it look like? What have I experienced in my own journey that allows me to speak with any level of authority or insight? Have I embraced what makes me me? What results have I generated so far that are making the difference I am making? Then start infusing your brand throughout your business:
1. Only accept projects that are on-brand.
When a new opportunity arises, ask yourself:Is this brand for me? Will this contribute to the impact I intend to make?
When you're off-mark, you'll feel like you're chasing shiny objects because you're not aligned. When you're on brand, you'll feel like you're in the flow because you're making an authentic contribution to the intended impact.
2. Get inspired by other leaders and influencers outside of your industry.
Resist the temptation to focus only on your competitors – you risk falling into the trap of imitating someone else. Instead, look for ideas outside your industry. Don't copy, but gain inspiration and strategy that you can uniquely translate into your own work.
For example, I've always been fascinated by the way comedians brand themselves with a joke style. I'm not a comedian, but I can apply this strategy to what I do.
3. Remember:What got you here won't get you there.
Your brand should be timeless, but how you translate it will change over time. Think about the brand you visualized at the beginning of this article. Have their product offerings changed? Has their message changed over time? Has their aesthetic changed?
Stay open to being taken in a new direction while staying true to your principles and your impact zone.
Now visualize your own trademark tattoo. What do you see?
Simon T. Bailey
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Simon T. Bailey is an international speaker, writer, and personal transformation strategist. He is the author of Shift Your Brilliance:Harness the Power of You, Inc. , and Be the Spark:Five Platinum Service Principles to Create Customers for Life . When he's not working, he enjoys rooting for the Buffalo Bills (his hometown team).
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