Want to know how to outperform your competitors on Google?
Well, this is the hardest part of SEO. To do this, you need to understand why they have a high ranking. You shouldn't think that having the best keywords will solve this problem. A lot is involved when it comes to SEO.
To help you beat your competition, here are some of the things you can do:
Creating lots of content with good information can help you stand out. You want to create nearly 10 times the content the competition publishes daily.
That doesn't mean you can just post whatever you want. You need to make sure that everything you post is interesting.
Here's how:
1. Find the keywords used by the competition
This is important because you don't just want to use the same keywords they use. Make sure you choose keywords that are specific to your business and likely to drive more traffic.
2. Analyze contest content
You need to make sure that you thoroughly review the content created by the competition. It would give you ideas that you can use to create new content. You also want to look at the length and see if you can increase the word count to over 2000 to give more detail.
3. Create better versions of created content
The final step to take is to make sure that you are creating better versions of the current content. If the content is only 800 words or less, you should consider increasing it if possible. These days, 2000+ words is the target you should be aiming for when posting anything.
See also:Effective Content Marketing:8 Ways to Get Your Content Noticed
You may not think of this, but link building is extremely important. You also have to be smart about it.
There are many methods you can use for this. The list includes:
There are many other methods you can use to help you build links. You can guest blog, comment on forums, post in various industries and much more.
See also:10 Link Building Strategies That Deliver
Make sure you also focus on your website speed. You need it to charge extremely fast. If not, you will lose viewers to other sites.
A one-second delay will cause you a loss of about 7% in terms of conversions. So if you are looking to make money, you need a fast page. Be sure to ask the experts what you can do to speed things up.
Go ahead and make sure you are aware of the things that can set your business ahead of the competition. This can be done in a wide variety of methods, including ensuring that the content you create is better than what others have created.
You also want to make sure that you share the content you create and build backlinks through comments and more. Also, make sure your site loads quickly to avoid losing customers and even conversions.
