If you're a young businessman who doesn't have a website and thinks you can live without it, think again.
ContentsUser-friendlinessValidation and credibilityUser-friendly navigationIngenious 404 error pageA video about usPage load timesClear and concise copyCase studiesA powerful call to actionLinks to social pagesYour website functions as the online recognition of your business. When created correctly, a website can promote your business, attract new leads, and stick with your current customers. It can also give your business an edge over your industry competitors.
So what makes a good website?
Below we have highlighted all the elements that should be on your business website.
Your site’s homepage should undoubtedly be attractive, but that doesn’t mean you should invest all of your effort, time, and attention on aesthetics alone. Remember that the interaction weighs more than the beauty of your website. Think like a visitor.
What would your targeted visitor be looking for or doing when they landed on your website?
Once you have the answer to that, you can start working on your website usability.
Time matters a lot. Your customers won't spend long deciding whether or not they can trust you. You have to find a way to trust them.
One of the best ways is to display customer reviews and testimonials on your website. Video testimonials seem more authentic and can engage customers on a higher level. Additionally, you can also display your physical address where your customers can find you in person.
A user-friendly layout does not require much effort. You can start by keeping your navigation bars easy to discover and with titles clearly marked. You need to make important details on your website easy for your users to read and locate.
The thing about technology is that it breaks and that's where a 404 page comes in. But why not use this page to clearly convey your brand story? Fill all the dots with creative ideas, as each one is a valuable chance to convey your brand story.
You need to make sure your value proposition is clearly communicated to your website users. A great way to do this is to have an introductory explainer video on the homepage.
Many visitors to your website will look at it before browsing through textual content. This makes an explainer video effective in getting visitors to take your company's brand seriously. In addition, videos do not take much time to attract the attention of visitors and be viewed.
Humans want quick fixes. An effective way to increase your website's conversion rate is to keep your homepage clean, streamlined, and easy to navigate. Not all of your visitors have fast broadband. In fact, many people use their phones to surf the Internet and their network speeds can vary.
As stated by a web development company in Dubai, a website should be responsive to scale across multiple screen resolutions and devices, such as smartphones, laptops, tablets, and desktops.
Good copy has the power to convert potential customers. Successful websites are known for the clarity, conciseness and relevance of their content to the demands of their visitors.
If you want to effectively convert your customers, write copy that can enlighten them about the value of your business. For this reason, it is essential to know who you are writing for, what they are looking for and where they are coming from.
Case studies are essential, especially for more serious customers who want to learn about your past customers and how they benefit from your offerings. This will give them a clearer and more tangible perspective on how your business operates. They help customers learn more about your business, goals, and the effectiveness of your products/services.
Call actions can work wonders when used correctly. It's important to have an influential call to action on your homepage because that's what you want your customers to do when they land on your website.
Your call to action should clearly state what your website visitors should do. Guide them to write an email, call a number, or sign up for a free trial if that's what you want them to do.
A number of startup websites cannot mention direct links to their social profiles. If you're one of them, it's probably a good time to reconsider your strategy.
Rather than using these links on the “Contact Us” page, place them where they are visible to your visitors. This will allow your visitors to connect with your business directly on social platforms.
See also:4 ways to make your website an effective business tool
