“Adopting a mobile strategy is no longer an option for any business, it has become a necessity. »
SummaryMeasuring the effectiveness of your company's mobility strategyEffectivenessRevenue and costProductivityAdoption rateCustomer satisfactionConclusionAccording to a report on mobility trends, on average, an employee uses more than 3 devices to help them with their work and tasks. Businesses, in general, experienced a 72% increase in their number of managed devices between the years 2014 and 2015.
These numbers are not that surprising, especially given how interesting the strategy is. Some of the key benefits of a good mobile strategy include:
A recently published report claims that by 2021, the enterprise mobility and BYOD market size will reach $73.30 billion. Compared to $35.10 billion in 2016, that's more than double the current market size.
Building a mobile strategy isn't rocket science, but it takes the right approach before you can profit from it. To solve this problem, you need a well-planned research on the following two questions:
To get the answers, you need to do some good market research. This will help you bridge the gap between what your target users want today and what they might likely need in the days to come.
Because of how useful a good mobile strategy is to business success, you'll find that many businesses do their best to come up with a good plan. Unfortunately, not all of them succeed.
For some businesses, inappropriate strategies prevent them from succeeding. Others, meanwhile, encounter flaws while they are already in the implementation phase.
If you're unsure of your own mobile strategy, here are some of the criteria you can use to gauge its success:
You can use your own mobile strategy to determine the effectiveness of its implementation. For example, you can check the average time used by your employees for their tasks as well as the time they can save.
No business can function perfectly if there is an imbalance between the inflows and outflows of time, money and other resources. Check if the cost incurred is recovered and if the company obtains sufficient income through mobility.
Remember that you need to weigh the qualitative costs against the financial benefits, such as increased sales, profitability, and time to market.
Many people have become interested in enterprise mobility for the benefit of productivity.
To check if you get this benefit, see if your employees are able to save time and if they can work more. Check whether they completed most of their tasks on time or not after implementing your mobile strategy.
The ability to save time is essential in running a business. This will give you the opportunity to focus on more important tasks.
See also:20 Best Productivity Apps and Programs for 2017
There's no sense in creating and implementing a strategy if your employees don't embrace it. If you see this in your business, check the adoption rate and work on the areas that are keeping it low.
Take the time to make your employees understand your new policies and strategies. If they are not fully aware of their consequences and benefits, your employees will probably not be enthusiastic about them.
You should also not expect your employees to accept the changes right away. Make sure you give them plenty of time to see the results of your strategy and don't be in a rush to come to a conclusion.
This factor is one of the best metrics you can use to determine the effectiveness of your mobile strategy. Check whether your customers are satisfied or not by conducting a survey and asking for their opinion.
See also:7 smart reasons why small businesses should develop their own mobile apps in 2017
Enterprise mobility management is a very important step in any business. It can help businesses succeed if done right and followed correctly. To make sure you're heading in the right direction, don't forget to incorporate these tips into your business plan.
