Over 43% of small businesses plan to invest in the performance of your website. This is necessary because your website is often the first place people go to find out more about your business.
Contents1. Downtime equals bad search results. Brand reliability3. Respond to cyberattacks4. Website monitoring helps you build customer loyalty5. Understand performance issues6. Holding Hosting Services AccountableHow to Start Monitoring WebsitesYou Need a Website Monitoring ProgramA slow or poorly designed site leaves a bad impression on your business. It makes sense to invest in improving these things.
One area of website performance that is overlooked is website monitoring. Corporate website monitoring continuously tests your website, internal networks, and applications to make sure everything is working as it should.
It gets overlooked because most people assume they will know if there are problems and can react when they do.
There are a lot of things that happen between performance issues and learning about them on your own. Read on to find out why website monitoring is so important to your business.
There is a correlation between downtime and poor search results. Let's take a look at how search engines work to understand why monitoring websites means better search results.
Search engines crawl billions of website pages every day to ensure that search results are up to date. They use robots to crawl each page, scan each page's code, and index the page.
It's like a library system, but on a much larger scale.
What if a bot tries to crawl your website and it's down? It will not appear in search results.
A site that is already indexed will still appear in search results, but it will not appear at the top if it is not reliable.
Website monitoring ensures that your site is up and running so robots can access necessary information.
Consumers want a business they can rely on. They want to trust that your business is available and ready to meet their needs.
They will not have this perception if your site is down. They'll talk about it elsewhere online.
This means that the message that your site is down is amplified. This can snowball into a bigger problem for your brand if it happens often enough.
You'll get a glimpse of your site before anyone notices. You are in a proactive position to address this and educate customers before they destroy your brand online.
Most small businesses are unprepared for a cyberattack. Many don't think they will come under attack because they are too small for hackers to notice.
Small businesses and websites are easy targets. Most website administrators are newbies, and they know nothing about site security.
If you want to secure your site, check out WordPress Support and Maintenance. You will have the basics in place to protect your site against attacks.
Website monitoring is an important tool in your security strategy. Most plans should have an approach that includes detection and response.
They usually focus on the answer part. At that point, your network, information, and website are gone.
Website monitoring helps you detect irregularities in your systems.
Imagine going to a restaurant or retail store with irregular hours. Would you drive into a business without knowing if it is open or not?
Of course you wouldn't. Your website is like your storefront. People won't visit it if they don't know if it's fully operational.
Almost half of B2B business customers lost due to website and network issues. The reason customers are quick to bolt because of downtime is trust.
The perception of your brand is strongly linked to the customer's willingness to spend money with your business. If they can't trust your website, how will they trust your business to meet their needs?
They won't. They will just go online and seek help elsewhere.
Do you find that your site has a high bounce rate? Website monitoring helps you understand why they are leaving so quickly.
You might learn that a plugin on a WordPress site needs an update, or that there is a conflict between programs.
This information is essential for making improvements to the website to create a better user experience.
Not all website maintenance and performance issues are your fault. Your website also relies on your web host to provide excellent and reliable services.
You can determine if your hosting company is causing performance issues or if something else is going on.
Monitoring business websites ensures that you get the most out of your online investment. You can share your findings with your host and demand action to rectify the situation.
There are several types of website monitoring to consider. The most standard form of monitoring is availability. This tells you if your website is online or not.
You can set up alerts to notify you immediately if your site is down.
Chances are your site uses plugins and calls third-party code. These things can slow down your site, even if the rest of the site has clean code.
Third-party monitoring verifies the availability of these external providers. You will be notified if there are any security or performance issues.
Other forms of monitoring include Core Web Vitals, Website Security and Assurance.
You will need to decide which types of monitoring are most important to your business. Then look for tools that handle the types of monitoring you need.
You can also outsource monitoring to a web developer. They can handle maintenance, security and monitoring.
Your website impacts your brand and your bottom line.
Website monitoring is necessary if you want to grow your brand and increase conversions on your website. It is clear that your customers will not wait for your website to work.
You will be able to detect problems and respond to them instantly. Be sure to check out the other business articles on this site for tips to help you grow your business.
