People need 5-7 interactions with a brand before they start remembering it, which means staying consistent in your messaging across all platforms is key. Despite this, less than 10% of companies report achieving this uniform consistency in their marketing strategies. By finding ways to improve your brand awareness, you can ensure your target customers recognize and remember your brand, so you're the first one they think of when it's time for them to make a purchase. .
13% of customers are willing to pay 31-50% more for products or services from companies that are working to create positive change in the world. So, by making an effort to promote and advance a social or environmental cause, you can help create a positive public perception of your brand and attract customers who deem that cause worthy of their support. As such, they will be willing to pay more for your products or services and will remain loyal to your brand. So spend some time researching social media and other available data sources to determine which causes your target market cares about most and which ones will be worth your business starting to support.
Everyone loves free gifts and giving freebies is an effective way to increase brand awareness, as long as your freebies promote your business or encourage people to try your products or services in one way or another. For example, a functional item like a water bottle or a mug or candy bar with your logo on the packaging can appeal to your target market while promoting your brand. Ideally, your gifts should appeal to your target customers. If you own a clothing business, for example, branded t-shirts are a relevant giveaway, which also doesn't have to be complicated or expensive to create. For example, a heat press can be used to create attractive, high-quality prints on clothing. A machine with aluminum heat plates, in particular, can help ensure even heat distribution for best results. Branded tote bags are another valuable product; since people will take them with them in daily life, word of your brand will spread naturally.
As SEO becomes more competitive, it's harder for businesses to drive organic traffic to their websites. Fortunately, PPC (pay-per-click) advertising is an affordable and effective solution that can increase brand awareness and get your business seen by your target audience. With targeted keyword research, your ads will appear in front of customers when they search for relevant terms. Even if they don't click on your PPC ad, they will still see your business and you will leave a lasting impression on them. You also only pay for PPC ads if a user clicks through to your site, making it an affordable option.
Building brand awareness is critical to business success. Supporting social or environmental causes, branded giveaways, and PPC advertising are key ways to build brand awareness and stay at the forefront of customers' minds in an increasingly competitive marketplace.
