Social media has democratized marketing in a way that has never happened before, and people are starting to take notice. Once upon a time, you had to be rich and famous to get an advertising contract. Today, anyone with a few social media accounts can grow their following and monetize their success.
Related: How Michelle Phan Built a $500 Million Beauty Empire
Social media influencers may be a last hope for businesses as online ad revenue dwindles due to ad blockers. But even the influencer changes. Once celebrities who already had a lot of social media following would post sponsored content but not interact with their followers. Today, marketers are finding they can have more meaningful impact with less money by going with non-traditional celebrity influencers who regularly interact with their followers. Audiences tend to find the message more authentic when it comes from someone they perceive as a “regular person.”
Related: 4 Expert Tips for Social Media Authenticity
This burgeoning new industry is changing rapidly, so it pays to stay on top of current trends. Not only are companies looking for relationships with people who aren't celebrities, but these influencers are also looking for better deals at all times. Contracts expire and loyalty tends to go with the highest salary. Learn more about the evolution of social media influencers from this new infographic below.
SOURCE:NOGRE.COM
