Starting a marketing campaign from scratch can seem overwhelming. If you have never done a marketing campaign or if you have at least tried and felt that you were in a difficult situation, you will know how difficult it is. SummaryWhen to start your campaignChoose your target audienceCreate a conten

Excel is a useful tool in several fields and industries, but nowhere are Excel templates more valuable than in the world of marketing. ContentsExcel Marketing Budget TemplateAnnual Marketing CalendarMonthly Marketing MetricsSmart Goals Matrix Seriously, can you imagine marketing without Excel? In a

Is Google Ads right for your business? Is it worth the investment? These are the questions you need to ask yourself before tackling any new strategy, especially paid online advertising. You only have a small amount of money to spend on marketing, which means you need to be strategic and smart about

Before industrialization, medicine was something that was practiced by many different people with many different results. As science began to show people what worked and what didnt when it came to treating different problems, medical science became more consolidated and professional. Religious organ

A successful logo is modern, compatible with modern designs and trends, and effectively expresses the mission of the company. The business strengths and values ​​of your company or brand should be expressed through your logo. If you think your logo design is prosaic, it needs a redesign. ContentsPre

Link building, according to many digital marketers, is a very old and very traditional method of digital marketing. However, just because its all outdated doesnt mean its useless. In fact, we can consider link building as one of the most timeless and effective digital marketing strategies. ContentsB

Social media has been the primary marketing channel for a majority of marketers – regardless of company size – in recent years. But many companies fail to make an impact on social media because they dont define a persona for themselves on particular platforms. SummaryBe active and responsiveAdd valu

Being in a startup is like being in a rocky boat with a storm coming! After spending years in large and medium-sized established organizations, I joined a startup and worked with them for over three years. I have to say, it was a journey worth venturing into – full of learning and challenges. For

Every entrepreneur or startup owner faces the biggest concern of financing their business. With minimal experience and no experience in business, entrepreneurs find it very difficult to get money at the initial level. Whether its working capital or provisions for hard times, you need money to run an

Thousands of young businessmen and women start new businesses in the United States each year. Most wont last. However, whether you decide to start a limited liability company or go out on your own, you can increase the chances that your business will be one of the few to succeed. Success isnt a matt

Cash flow management is simply a process of tracking the amount of money coming in and the amount of money going out. It helps you determine the amount of money that will be available for your business in the future. No business can survive without proper cash flow management. It is an essential par

This article will outline the 5 most common mistakes made by new or aspiring entrepreneurs that cause their business to fail. This applies to all industries, not just online businesses. SummaryTreat your business like a magic cash machineFalling for shiny object syndromeThinking about taxesThey thin

Funds are an essential requirement for a companys survival, working capital needs or expansion. The amount of money required for business operations or expansion usually depends on the nature and requirements of the business. You can calculate the requirements by doing your own research and making p

The fact that press releases and their newsfeed services are still available should pretty much answer the question. No idea? Well, lets look at it this way. Press releases have come a long way and changed at least three mediums; newspapers, social media and now dedicated PR platforms. ContentsPress

Mobile devices are a lifeline for most people these days, but even under normal circumstances, people rely on their mobile devices for all kinds of information. Last year, 69% of people searched for product and service information while inside stores rather than asking a store associate. The use of

Weve all heard that famous statistic, the one that claims peoples first fear is public speaking, second is death. Seinfeld had a joke about this stat, he apparently said that if people were attending a funeral they would rather be in the casket than giving the eulogy. If this stat is accepted as fac

Consider giving yourself a special treat this season; you deserve it. Im not talking about a new gadget from Best Buy or your latest must-have find while youre window shopping. Im talking about giving you time. As much as we try to take over the world on our own, we often wish we had a clone to do

Elon Musk has earned a reputation as someone who isnt afraid to make controversial statements. Because he has accomplished so much in business and science – and because he is often in front of cameras and microphones – many people have studied his public statements, analyzing lessons about innovativ

The image of a wise leader permeates popular media, but actual managers, executives, and founders rarely know everything. In fact, people who claim to have all the answers end up fostering mistrust among their colleagues. Instead, successful leaders coach others by modeling vulnerability-based leade

People often talk about “diversity” and “inclusion” as if they were interchangeable words, but the truth is that they are very different concepts. When we talk about diversity in the workplace, we are talking about the presence – or absence – of people from diverse ethnic and cultural backgrounds, a